About…

As a former sales executive in beauty, education, and insurance, Ana Red now teaches her award-winning sales techniques to Life Coaches who want to finally increase their sales conversion rates as the CEO and Founder of “The Secret Art of Sales.” 

After writing her Amazon #1 best-selling book The Secret Art of Selling Insurance, she leads an award-winning sales team while teaching the coaches how to have fun with sales.  AM Best, the insurance industry’s leader in grading insurance companies’ financial strength, interviewed Ana and promoted her ethical sales strategies. 

After a lifelong journey through academia- having degrees in the arts as well as teaching in the South Florida Educational System- she is never shy about sharing how “sales connect solutions to problems. People fear sales but there is nothing to be afraid of if you have a system to master it.” 

After selling and managing territories all over the United States, Ana is now committed to sharing the techniques she has homed in on through her careers in various industries.

When she is not helping coaches and professionals improve their sales, she can be found at home with her cute Frenchie, Bijoux, and planning her latest foodie adventure as a secret restaurant reviewer in Florida!

 Portraits of Ana shot by Lynn Parks.